Rakuten

E-commerce and AI-powered services.

Rakuten is a Japanese e-commerce and technology company that leverages AI to power various services and platforms across their diverse portfolio of businesses. While not primarily focused on AI research, Rakuten integrates AI technologies into their products to enhance user experiences, personalize recommendations, and streamline operations. For example, in their e-commerce platform, Rakuten uses AI to provide personalized product recommendations, optimize search results, and improve fraud detection. In their financial services, AI powers chatbots that offer automated customer support and financial advice. In their mobile messaging app, Viber, AI enables features like smart replies and personalized stickers. Software engineers and SaaS executives can learn from Rakuten's approach to AI integration, which demonstrates how AI can be applied across various business domains to drive innovation, efficiency, and customer satisfaction.